Lora Naturkosmetik

Lora Naturkosmetik is a high-end cosmetic brand from Munich, Germany. Launched in 2022, Lora Naturkosmetik’s focus lies on natural, high-quality ingredients and carefully formulated recipes. The product range, which currently consists of hair care and body care, are 100% vegan and animal-free, and the packaging is made of recyclable materials.

Lora Naturkosmetik
Art Direction, conception, photography, retouching

Art Direction & Photography: The Campaign

In order to pick up the natural ingredients of the products and the entire philosophy of the brand Lora Naturkosmetik, the first campaign shoot was deliberately done without models and make-up: in a completely natural environment, on the beach of Saint Tropez, I photographed the founder of the brand, Lora Seis – and except for the post-processing in the analog look intentionally renounced all kinds of skin retouching.

Product Photography: in the Studio

In addition to the campaign images, I photographed packshots for the label’s own online store & it’s distribution channels