SET Fashion is a high-end clothing brand from Munich, Germany. As Senior Art Director I lead the graphics department & was overlooking all web and print processes, reporting directly to the CEO. I was involved in all campaign photo and video productions and was responsible for managing external service providers such as web design and shop management agencies to make sure our webshop provided our customers a high quality user experience.
Art Direction
Planning & overlooking photo and video campaign productions, coordinating external service providers such as retouchers and developing concepts for digital and printed lookbooks. Working with diverse teams and renowned international talents.
SET x About You Fashion Week
Designing the visuals + backdrop for SET’s show at the About You Fashion Week, including shooting videos with our talents to animating our logo and developing social media concepts. At the Berlin show, I was responsible for overlooking the implementation process.
Graphic Design & Illustration
Conception of all graphic materials for the SET Leopard Pop-Up event, which took place at several points of sales in the DACH region.
SET x OPI Nailpolish
Campaign for an exclusive collaboration – including packaging design and point of sales displays
Photography
Designing the visuals for SET’s show at the About You Fashion Week, from filming video clips with our talents to animating our logo and developing social media concepts. At the Berlin show, I was responsible for overlooking the implementation process.
Newsletter Design
Creating a series of newsletter templates, creating (animated) newsletter which were sent to our direct customers 4 times per week. In addition to my creative tasks I was responsible for conducting A/B testing, creating the newsletters using SendInBlue software and issuing the final send out.
